Before the advent of the digital age, access to large audiences was limited to a few media outlets. Before the digital revolution, the majority of media used by people was owned by corporations like broadcasters, magazines, newspapers and production houses.

Online media has changed the way businesses conduct business. Now anyone can produce media and share it on platforms that can be distributed to a vast number of customers. Owned Media is the name for this broadening of reach.

However, the ease with the ease with which content can be created and shared can also result in issues. Internet memes, unauthorized song use, and common Internet memes are a few examples of how the absence of clear copyright laws can make it difficult to control online media.

In 2023, if your business produces and distributes its own content to a list of customers It could be classified as to be a “media company”. This definition extends beyond traditional media like radio and television to include companies which produce and promote their own content such as YouTube videos, podcasts, and e-books. The purpose of a digital media company is to provide their audience with relevant content and increase the number of people who are following their brand via word of mouth and social media marketing. This can be achieved by utilizing paid advertising on platforms such as PPC, Facebook ads and Google Adwords. Effective social media marketing takes an enormous amount of effort to be successful.